Founded in 2000, China Resources Enterprise Property Investment Company Limited (formerly known as CRE Properties (Hong Kong) Limited) (“the CREP”) is the wholly-owned property arm of China Resources Enterprise Limited. The Company currently owns and manages a portfolio of prime real estate assets in core districts of Hong Kong, such as Causeway Bay, Tsim Sha Tsui, Mong Kok, Tsuen Wan etc.
CREP has a fully integrated team of professionals with years of on the ground experience in investment and operations of commercial properties. Supported by detailed market research and profound local knowledge, the company has successfully leveraged on its team’s strength and expertise to optimize the company's portfolio through identification of strategic community assets, active repositioning, value enhancement and disciplined full-function management of real assets.
Additionally, the team seeks to further unlock asset potentials through effectuating asset plans for strategic place branding, theme development, promotional marketing and tenant mix optimisation; whilst reshaping a new retail ecosystem through the adoption of digitalized services and smart management platforms.